Sell My Company

When selling businesses, it's always best to be informed about the different types of buyers in the commercial market. An experienced broker can help sellers navigate the market and find the right kind of buyer.

Selling Businesses: Who Are the Buyers?

There are two types of business buyers: financial buyers and strategic buyers. Financial buyers are in it primarily for the money. These buyers consider the cash-flow potential of a business over all else, because they are mostly looking for a good investment. Typically, these buyers are looking for a company they won't have to change.

Strategic buyers have other motivations besides cash flow. These buyers are looking for companies in the same industry or a related industry that fit into their overall business goals. For example, a company may look to buy a similar enterprise in another region to expand into other markets. In most cases, strategic buyers will pay more to a selling company than financial buyers, because they have a larger stake in the sale. How compatible the two businesses are will make a big difference.

Hiring a business broker with experience selling companies is recommended, because brokers are familiar with the sometimes complex motivations of buyers. A qualified broker knows how to leverage those motivations to help negotiate the best deal for the seller.

RPI Commercial can help facilitate the process of selling a business by providing expertise and a variety of practical services. Call 1-877-549-5210 or send an email to info@rpicommercial.com for more information.