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Map Locations

Chances are, you've heard the term "location, location, location" more than a few times. Putting your business in the proper location might be the single most important thing you do at startup. Also, negotiating a lease that works for you and your business is just as important as the location itself.

 

Retail space comes in a variety of shapes and sizes and may be located in enclosed malls, strip shopping centers, free-standing buildings, downtown shopping districts or mixed-use facilities. Don't confuse a lot of traffic for a lot of customers ! Retailers want to be located where there are many shoppers but only if that shopper meets the definition of their target market. Small retail stores may benefit from the traffic of nearby larger stores.

Obviously, you want to know about the following factors when choosing a specific site:  

bulletAdequacy and potential of traffic passing the site.
bulletAbility of the site to intercept traffic en route from one place to another
bulletComplementary nature of the adjacent stores.
bulletAdequacy of parking.
bulletVulnerability of the site to unfriendly competition.
bulletCost of the site.

 

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Last modified: 09/19/07

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